To jest mój pierwszy przykładowy nagłówek

When you own a business it’s a little bit of everything. I was busy with some plumbing this morning for our new Costco product. I was extending some of the pipes to go to the machine.

The ultimate chocolate chip cookie from Jacques Torres

As soon as you start to manufacture on a large scale you have to address plumbing, electrical and mechanical issues. We need to automate some things or we cannot deliver volume, now we have a mechanic in house.

Twenty years doing business in NYC is not easy, it’s a tough city. I love New Yorkers; if they like your product they will tell you, and they will tell you if they don’t like it. People are exposed to a lot here—-it really is true, if you can make it here you can make it anywhere.

The challenges have grown in this business. When we started it was a lot easier, there was less competition, and rent and labor were less costly. Now we face more competition, increased food, labor, and rent costs. And, there is the online demand which will always be determined by season; it’s almost impossible to ship in warm months.

In 2020 people are going to want even more transparency about where your product comes from. People are already asking about where the beans come from, how they are paid for, is the farmer being treated fairly. Producers will have to become more and more transparent about all aspects of chocolate production.

Recently, somewhere in Asia, I tasted a bean to bar chocolate that was made in less than two months (from place of origin to bar, which is pretty fast). When you taste chocolate that fresh it is a great chance to experience the true flavor of the beans. I think more people will be focusing on freshness too so we can taste the identity of the terroir and DNA of those beans.

I am stressed and overworked but things are going well so I am happy. My children are three and a half and nine months old so sleeping is something we don’t know about anymore, but life is beautiful, they bring so much joy.

Valentine’s Day Truffles from Jacques Torres

Love Bird Bonbons from Jacques Torres

The best chocolate chip cookies should have layers of chocolate, not individual chips. You want a cookie where the chocolate actually melts during the baking, which means the chocolate is high in cocoa butter and the mouthfeel is so much better. I use the highest quality chips in my cookies. I don’t like to put cheap wine into a sauce either. If someone buys a chocolate chip cookie and the chip is still whole, even after being in the oven all that time it still didn’t melt—well, what is that chip going to do in your stomach? The cheap chocolate made for cookies doesn’t have much cocoa butter so it’s not really going to melt. If that chip is intact in your cookie, it is low on cocoa butter.

When you own a business it’s a little bit of everything. I was busy with some plumbing this morning for our new Costco product. I was extending some of the pipes to go to the machine. As soon as you start to manufacture on a large scale you have to address plumbing, electrical and mechanical issues. We need to automate some things or we cannot deliver volume, now we have a mechanic in house; he and I divide and conquer, whatever it takes to get it done.

"I am stressed and overworked but things are going well so I am happy. My children are three and a half and nine months old so sleeping is something we don’t know about anymore, but life is beautiful, they bring so much joy."

Jacques Torres

Sales Continental Europe Director
General Manager Poland & Germany